michael b jordan apologizes and vows to rename his rum brand after nicki minaj called him out.
Michael B Jordan [photo courtesy]
byJune 23, 2021
Hollywood star Michael B Jordan has promised to rename his brand of rum following allegations of cultural appropriation.
Nicki Minaj branded the name "offensive" as she led the critics flooding social media.
The Creed star, 34, took to his Instagram story on Tuesday to assure fans he had heard their concerns, and he is "in the process of renaming" the rum.
Jordan launched the J'Ouvert liquor earlier this month but was met by a backlash over the name.
J'Ouvert is a carnival that celebrates Caribbean culture and has links to the emancipation of slaves in the 19th century.
Black Panther star Jordan, who last year was named People magazine's sexiest man alive, apologized for the incident.
He wrote on his Instagram Story: "I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on.
"Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations…
"We hear you. I hear you & want to be clear that we are in the process of renaming."
Jordan added: "We sincerely apologize & look forward to introducing a brand we can all be proud of."
Superstar rapper Minaj, born in Trinidad and Tobago, shared a post explaining why the name was important to people from the Caribbean and called on Jordan to change the name.
She wrote: "I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive, but now that you are aware, change the name & continue to flourish & prosper."